Do You Really Have Time For Writing A Newsletter?
Have you heard the term “email marketing”? At some point you have probably even been told you need to be sending out newsletters.
Why should you worry about email marketing?
Email gives you a better guarantee that each and every one of your subscribers receives your message. Whereas a social media post you aren’t sure who it will reach, if any at all. Regular newsletters are a low-cost marketing tool and can improve your sales.
Writing a newsletter takes time and energy
What will you say?
How will you put it all together?
Will you have the time?
Wouldn’t you rather focus on the things you do best?
That is why you should consider outsourcing your email marketing to a virtual assistant.
Using your newsletter to keep your business in front of customers, telling them about new products services and articles can increase the traffic to your website.
A common mistake New Zealand online business owners make is relying only on social media to communicate with their clients. The problem with social media is that you don’t own it, so if your chosen platform closed tomorrow, you have lost all your followers with no way to reach them. This is why having an email list is important and shouldn’t be overlooked.
If you struggle with newsletters, maybe outsourcing the task is right for you.
Our client, Jasmine, runs an online store selling products to customers. Social media is her main form of promotion, and has a good following but she needs to find another avenue to increase her sales.
We worked with Jasmine to ensure her MailChimp account was setup correctly and updated her template so it matched her brand. Then we focused on the content of her newsletters. By looking at what she had done for past newsletters and listened to what she wanted to achieve, we were able to formulate a new content layout.
Because we had ensured her MailChimp account was connected with her website, we were able to track her revenue generated from the newsletters. So far, Jasmine has seen a 125% increase in revenue generated from her newsletters.
5 reasons why outsourcing the job of writing a newsletter is a smart move.
1: You Are Not Sure What To Write
Is one of your barriers to sending your newsletter is because you don’t know what to write or what to include? Keeping it short and simple is best practice in this instance. Showcase your top selling product or remind them that your sale is ending tonight.
2: You Keep Forgetting To Send Your Newsletter
Outsourcing means you literally set and forget your newsletters. Your virtual assistant will contact you when it’s time to think about your newsletter to ensure it is sent out on your preferred date.
3: You Want To Build A Community Outside Of Social Media
Encouraging your social media community to subscribe to your email database allow you to stay in touch with them. A great way to encourage them is running a competition where they have to sign up to your newsletter.
4: You Need To Increase Your Sales
Are you looking for ways to increase your sales? Your newsletter needs to be an important part of your marketing strategy. Offering website visitors a discount code in exchange for their email address can be an effective way to grow your database AND increase your sales.
5: You Want To Position Yourself As An Industry Leader
Do you regularly publish content on your website or write guest articles? Sending your subscribers a link is a great way to ensure your content is read by the right people.
Your newsletter is a core part of your content marketing strategy, working in conjunction with social media, content writing (whether that is blogs or articles) and even your PR campaigns.
How we can help you with writing a newsletter
Writing a newsletter is a great do-it-yourself marketing activity, but it can be time-consuming. If you identified with one or more of the above reasons, then contact the team from InDeed We Can to learn how we can help you get your email marketing sorted.