How to Stop Fighting with Technology
No one can know, and do, it all. And if you’re in business, then you know there are a lot of moving parts that all have to be managed. Websites, inboxes, email managers, invoicing, copy-writing, and social media…the list goes on.
And here’s where many new (and even some established) business owners fall down. You try to bootstrap everything. Need a new website? You build it. Starting a training program? You create it. Creating an email series? You use MailChimp; spend weeks learning it, and more weeks writing and editing each section before uploading to MailChimp.
While there’s much to be said for self-sufficiency, there comes a point where you simply have to decide which tasks are giving you the best ROI, and let go of the rest.
As Louise Deed says, “Do what you’re good at, and let others handle the rest.”
And here’s why. You’re wasting valuable time and energy trying to do it all yourself. Try writing down everything you need to do this week and you’ll very quickly discover that paying someone to write your content or update your website with the new products is a worthwhile investment.
Now that’s not to say that you shouldn’t know anything about the techy stuff that runs your business. You absolutely should. It’s nearly impossible to outsource work if you don’t have some idea of the work that needs to be done.
What that means is, you need to have an overview. You need to know where you’re going and have a basic idea of the steps that will get you there. You need to know that these things are possible, but you don’t necessarily need to know how to do them. For example, if you’re using MailChimp, and you want to send an email with a link that, when clicked, will automatically take them back to their abandoned cart, then all you need to know is that it can be done. You don’t have to understand the mechanics behind it or be able to set it up yourself.
That’s what your VA is for.
And if you’re really thinking ahead (and I know you are) then you’ll also have your VA document the steps she’s using to complete the task. As part of her job, she should be helping to build your operations manual. That will make it easier for everyone on the team to get more done in less time, which in turn will save you money.
So stop fighting with technology. Learn only what you must know to do your job, and hand the rest off to someone who can do it faster and better. Then you can spend your time bringing in the money.