How To Turn Your Business Goals into Social Media Goals

social media goalsAt the beginning of every year we often set goals for ourselves and for our business. But sometimes it can be difficult to know how to implement those goals across every platform. These days, social media is a must-have in your business strategy. So let’s talk about how you can translate your overall business goals into Social Media goals.

Brand Awareness

If your goal for this year is to increase your brand awareness, then you need to focus on getting greater reach with your posts. There are two kinds of reach that you can achieve, organic and paid.

Organic: This is how far your posts reach without having to pay for them. To increase your organic reach, your priority is to use content that is interesting and useful. This is because you want people to like, comment on, and share your posts. No one is going to engage with boring posts that have no worth. Be generous with your knowledge. Obviously, you don’t want to be giving away your trade secrets, but top tips relevant to your field are great.

Paid: Paying for advertising on platforms like Facebook, Instagram and LinkedIn are an excellent ways of getting your brand in front of your audience. With the ability to target your ads to your ideal client through targeting tools, your business will be seen by the right people. It is important to have a strategy around your advertising and know what you want to achieve with it.

Word of Mouth

Referrals are pure gold for your business. And the best way to get referrals is from word of mouth. In social media, this translates as more engagement on your posts.

Engagement is when people like, share, or comment on your post. To achieve this, you will want to be posting things that encourage engagement. Get your followers to comment on your posts by asking a question, or have them to tag their friends to be in with a chance to win something. The higher the engagement on the post, the more people that see it. The more people that see it, the more exposure your business gets.


Social Media is a fantastic place to gain new leads. In order to get these leads, you need to encourage your followers to take the right action.

Almost everyone has at least one social media account, so the chance of reaching your target audience is very high. The thing to remember is that people do not go on social media to buy. They go to browse, to catch up with their friends and to see what is going on in the world. The best thing to do is to encourage them to join your mailing list via social media, then you can stay in touch with them until they are ready to buy. You can simply post a link for them to join your mailing list, or to increase your chances, offer a freebie document or checklist in exchange for their email address.


To ensure that you convert your sales through social, you need to present a respectable image on your pages.

Often the first thing someone will do when they hear of your business, is type it into a search engine. They will check your social media pages to see if your brand is legitimate and something they would like to use. Make sure that you give a good impression on your social media pages. Only post relevant content, be professional and don’t post anything that goes against your business strategy. Reviews (also known as social proof) are a really powerful tool. Ask your satisfied customers to leave reviews, then your potential customers have the chance to read about how great your services are.

By translating your business goals into social media goals, you can create measurable steps towards achieving them.

If you need some help setting your social media goals, or implementing the goals once they have been set, then contact us at InDeed We Can. We have a social media package to help your business utilise these platforms to their full extent. Get in touch to have a chat about your social media today.

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